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Deakin University

We applied our UX expertise to refresh Deakin University’s brand online and optimise student enrolments and experiences.

IndustryEducation
ServicesDiscovery, User Experience, Design, Development
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With over 40 years of experience as one of Australia's leading tertiary education providers, Deakin University continues to innovate to offer students personalised and rewarding learning experiences. Bravo was first engaged by Deakin in 2017 following a brand refresh; we were tasked with rolling out the brand direction online and making UX enhancements in the process.

Since this time, we have built a strong partnership and collaborated to support Deakin Open Days, built a new website for Deakin China, created interactive holiday greetings and much more.

Our Solution

Across the range of projects we've worked on together, our solutions include:

  1. Corporate digital styleguide for deakin.edu.au

  2. Crafted suite of iconography

  3. Multi-year Open Day campaigns

  4. Harvard Reference Generator tool

  5. Booking system for students

  6. Additional standalone website for Deakin China

Outcomes

Our collaboration with Deakin demonstrates Bravo's flexible and responsive service model - we've applied our wide range of services according to Deakin's needs, timelines and budgets.

For the first brand refresh project, our solution featured functional, beautiful designs and a corporate digital style guide that was implemented by development partner Ladoo. Deakin's marketing team applies agile principles so we enjoyed an iterative approach, informed by user insights and testing.

From a technical perspective, we've exercised our digital product development capability in the execution of functional tools such as a Harvard Reference Generator, a booking tool and a responsive Chinese content managed website to appeal to international students. This was designed, user-tested and built using Simplified Chinese language.

Application

Discovery

  • Digital Strategy
  • Stakeholder Workshops
  • Audience & User Research
  • Current-state Review
  • Requirements Definition
  • Technical Discovery
  • Integration Strategy
  • Analytics Review

Design

  • Information Architecture
  • User Journey Mapping
  • UX Prototyping
  • Usability Testing
  • Visual Design
  • Accessible Design

Development

  • Front-end Development
  • Back-end Development
  • Umbraco CMS Implementation
  • Third-party Integrations
  • Accessibility Implementation
  • Quality Assurance & Testing

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