Melbourne Fringe Festival is one of Australia’s most vibrant and diverse arts festivals, showcasing hundreds of independent artists and performances every year. They needed a site that matched the festival’s bold brand identity, and that could functionally deliver a streamlined ticketing and event discovery audiences expected and needed for a festival with over 500 events to explore.

Visit the Melbourne Fringe Festival website

We designed and built a new website that reimagines the Fringe experience online, aligning with their bold, refreshed identity while solving the practical challenges of managing a festival at scale.

Key features include:

• Refreshed Brand Implementation: Translating the new Fringe identity into a dynamic, visually engaging digital presence.

• Advanced Event Discovery: Flexible navigation, smart filtering, and clear categorisation designed specifically to help audiences cut through the noise of 500+ events and uncover the ones they’ll love.

• Seamless Integrations with Eventotron for smooth import and management of event data, and Red 61 to handle ticketing, customer accounts, donations, and cart functionality.

• Optimised User Journeys: Streamlined pathways for browsing, booking, and donating, ensuring every interaction reflects the energy of the festival.

• Responsive, Accessible Design: A mobile-first approach to ensure Fringe can reach and engage audiences wherever they are.

The new Melbourne Fringe website launched as a bold, high-performing platform that finally does justice to the festival’s identity and scale.

• Stronger brand presence: The refreshed digital design mirrors Fringe’s bold personality and amplifies their voice in the crowded festival landscape.

• Improved event discovery: Audiences can now intuitively browse and filter a program of 500+ events, making it easier to navigate such a large program and uncover shows they might otherwise miss.

• Efficient operations: Automated integration with Eventotron and Red 61 reduces manual overhead for the Fringe team and ensures accurate, up-to-date event and ticketing data.

• Better conversion: A streamlined booking and donation flow encourages more ticket purchases and audience support.

• Future-ready foundation: Built with scalability in mind, the platform will continue to support Fringe’s growth in coming years.

User Experience (UX) Design

Visual Design

Front-end website development

Back-end technical development (Umbraco CMS)

Eventotron and Red61 integrations

Testing

Accessibility compliance (WCAG AA)

Project management