Arts Centre Melbourne
Our successful partnership with Melbourne's most iconic arts venue supports its ongoing digital experience transformation.
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Arts Centre Melbourne is an iconic cultural venue that brings people together for remarkable experiences. Since 2016, Bravo has been collaborating with Arts Centre Melbourne to transform their digital presence and drastically improve the ability for multiple audiences to easily engage, transact, interact and be inspired.
Initially selected to redevelop the Arts Centre website, we've since worked together on numerous projects including the Australian Music Vault. Key to the collaboration is our depth of understanding their wide-ranging user group. Together we've produced a new mobile-responsive Sitecore and Tessitura website (launched in 2017), a Webby Award honoree website for the Australian Music Vault, reimagined Asia TOPA festival website, redesigned the UX of the amazing Performing Arts Collection database and more.
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Arts Centre Melbourne’s website redevelopment had very clear aims around an improved customer experience, mobile-first approach, and contemporary and user-friendly design. Bravo’s work was integral to our success in achieving those goals. Always collaborative and innovative, Bravo was a great team to work with and I wouldn’t hesitate to recommend them for future projects.
Kristen Eckhardt
former Director Marketing and Communications, Arts Centre Melbourne
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Our relationship
Bravo and Arts Centre Melbourne have collaborated on numerous projects through our relationship including:
Arts Centre website redevelopment on Sitecore and Tessitura
Australian Music Vault website on Sitecore with custom Spotify integration
Performing Arts Centre Collection website redesign
Asia TOPA website redevelopment on Sitecore
Imagine Anew philanthropic campaign website
Various other minor projects
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Outcomes
Bravo ensures that every project we build for Arts Centre Melbourne enables the organisation to have full control, meaning that the organisation is self-sufficient in their marketing and ongoing activity. Our solutions are designed with full consideration of the likely use cases and flexibility required for ongoing management and optimisation.
With the primary goal of mobile responsiveness, increased conversion rates and improved information architecture, the redevelopment of the Arts Centre Melbourne primary website delivered immediate impact to the organisation. Uplifts in conversion rates, basket size and upsells were seen across all device types.
The outcome we are most proud of is the high client satisfaction rates we've achieve and Art Centre Melbourne's willingness to reengage us year after year.
10+
Projects over 3 years
Honoree
Webby Awards 2018, Best Events Website
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Application
Discovery
- Digital Strategy
- Stakeholder Workshops
- Audience & User Research
- Current-state Review
- Requirements Definition
- Technical Discovery
- Integration Strategy
Design
- Information Architecture
- User Journey Mapping
- UX Prototyping
- Usability Testing
- Visual Design
- Accessible Design
Development
- Front-end Development
- Back-end Development
- Sitecore CMS Implementation
- Tessitura CRM Integration
- Integrated SYOS Solution
- Accessibility Implementation
- Quality Assurance & Testing