Eight Homes
We designed and developed a new and improved customer-facing website for Mahercorp's Eight Homes brand.
Background
With a vision to put the heart and soul back into building homes in Victoria, Mahercorp is a growing Australian home construction company. The company features two key property brands: Urbanedge and Eight Homes.
Bravo has a long-standing relationship with Mahercorp. Together, we’ve converted their manual House & Land package system into an automated web application. And we’ve developed House And Land World - a new customer-facing website dedicated to packages.
Following the success of these projects, we partnered with Mahercorp again for a complete digital overhaul of its Eight Homes website.
Our solution
Following a detailed Discovery phase to carefully scope the project requirements, we planned how to meet the website goals of Eight Homes as efficiently as possible.
Our solution included:
- In-depth Discovery phase including buyer persona creation
- New mobile-optimised websites forEight Homes with improved presentation and usability
- An industry review in the UX phase to ensure website competitiveness
- Complete and responsive designs
- An easily editable CMS platforms (Umbraco)
- Flexible component library allowing admin teams to easily create new pages
- Continued integration with our bespoke House & Land package portals using a purpose-built API
- Interactive display homes maps integrated with Google Maps
- Customer account creation, with data stored in Umbraco CMS and Salesforce CRM
- Ability for logged in users to favourite home designs
- Enhanced search functionality
- Implementation of website chatbots for users to converse with the admin teams
- Setup of Google Analytics 4 to track website visitors
Studio Bravo really took the time to understand our industry and needs, which was reflected within their initial pitch and ultimately their product delivery. They definitely stood out from the competition.
Outcome
By actively seeking ways to deliver maximum cost efficiency to Mahercorp, we leveraged many design and development efficiencies between the two websites.
Our custom approach resulted in a new online home for Eight Homes that offer an improved user experience, encourage enquires and conversions and presents its brand identity in an engaging and appropriate way.
The intuitive user-friendly Umbraco CMS allows for efficient content management of important features including floorplan options, display homes, build zones, price rises and scheduled publishing.
Our flexible and extensive component library ensures the streamlining of page creation for site administrators and offers greater consistency of content presentation to customers.
The end result is an intelligently created website that deliver on customer and business needs, with a tailored aesthetic appropriate to the brand.
Services provided
Digital strategy
User Experience (UX) design
Visual design
Mobile responsive front-end website development
Back-end application development
Salesforce integration
REA integration
Custom API development
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